Pay Per Click Services

We have expertise in Pay Per Click Advertising (PPC) and provide PPC Consultancy services primarily for ‘bricks and mortar’ clients in Surrey, Sussex, Hampshire and throughout the UK.

PPC, often known as Pay Per Click Advertising or Google Adwords, displays your ad when someone types a keyword into a search engine. Businesses advertise this way to quickly and economically connect buyers with their products and services.

Google Adwords

Pay Per Click Advertising is an instant solution to drive targeted traffic to your website albeit with an ongoing cost. Costs can be minimised if the right keywords are chosen and the campaign is managed correctly.

PPC works on a bidding system however the highest bidder is not necessarily the one who gets the number one spot. Google has a quality score which is based on the relevancy of the ad to the landing page and this distorts the bidding process and can make a campaign uneconomical if handled incorrectly.

We set up and manage a campaigns for clients who want more qualified leads but don’t necessarily have the expertise to deliver economic results and reduce costs at the same time.

PPC gives instant results and is very flexible: keywords can be added and deleted and advertising copy can be altered depending on market conditions and your business needs. It is effective for short-term campaigns, where perhaps you have a one-off promotion that you want to advertise to your market. It is also effective for quickly split testing pages to increase your conversions.

Pay Per Click provides an immediate Return On Investment (ROI) and can be more economical than traditional forms of marketing. PPC results can be measured accurately and mechanisms can be put into place to measure the effectiveness of campaigns.

The Pay Per Click Services supplied by Weblink Plus are:

  • Keyword Research
  • Competitor Analysis.
  • Ad Groups Setup.
  • Initial Ads Setup.
  • Split Testing Ads.
  • Landing Page Setup.
  • Split Testing Landing Pages
  • Regular Bid Optimisation.
  • Regular Campaign Reviews.

To find out more or to discuss your campaigns, please contact us to talk to one of our PPC Consultants.