FAQs

Search Engine Optimisation (SEO)

How do I know if I need SEO?
That's easy! Just do a search on a term which you would expect to be found. If you're not found there on page one, ideally in the no 1 spot, then you need some SEO. Ask us for an SEO Service Quote right away.
What is Search Engine Optimisation (SEO)?
Search Engine Optimisation (SEO) is the process of optimising a website so a search engine can easily understand what the site is about.
Why Hire an SEO Consultant?
A professional SEO consultant brings considerable expertise to the table. SEO is not difficult, but is time consuming.
Why would I need Search Engine Optimisation?
It is rare for a web site designer to consider search engines when they build a website. The web designer is trained in design, not search engine technology and ultimately a web site should be for humans, not search engines. However a search engine needs to know what your website is about, before it can decide if it is relevant to a particular search term.

Pay Per Click (PPC)

What is Pay Per Click (PPC)?
Pay per click (PPC) is a form of advertising which displays small ads when people search for items in Google and other search engines. It is manifested in the ads that appear on the right hand side, or sometimes the sponsored ads at the top of the search results. The advertiser pays every time someone clicks on a link.